some works
Digital Product Redesign
La Marimorena, 2025
Redesigned and developed the online store for La Marimorena, refining the branding, streamlining user flows, and adding strategic marketing elements. The revamp included clear calls to action, mobile optimization, and a modern aesthetic to enhance usability and drive conversions.
Home
Booking Page
Baby Piercing Landing Page
Brand Identity and Digital Product Design
Dr. Pablo Vicencio, 2024
Transformed Dr. Pablo Vicencio’s vision into a cohesive brand identity and platform. Defined the brand’s goals, developed a complete marketing strategy, and crafted the UX and website design.
Development in colaboration with Rodrigo López.
Home
About Page
Example Case
Procedures Page
Facebook Cover
Business Cards
Folder
Digital Product Audit & Enhancements
Cardela, 2024
Conducted an efficiency audit and optimized the online store for Cardela, improving functionality and streamlining the overall user experience. Key enhancements included implementing a robust Doofinder search bar, introducing image-hover effects, adding a favicon for better branding, and integrating a reviews plugin to boost customer trust. Additionally, I introduced a personalization feature enabling users to choose product colors and preview their custom text as it would appear when printed. These updates created a cleaner, more engaging interface to enhance usability and drive customer satisfaction.
Home
Product Page
Digital Product Enhancements
DRIM, 2024
Conducted an improvement audit for DRIM, a mattress e-commerce site, focusing on refining the homepage with updated featured sections and implementing UX enhancements. Notable updates included adding bedding size visuals to the mattress size selector on product pages, ensuring a smoother and more intuitive shopping experience. Implemented with Shopify.
Home
Product Page
Digital Product Redesign
El Colegio La Paz, 2024
Redesigned and developed the website for El Colegio La Paz, serving Kindergarten through High School. The project involved revamping the site’s structure and visuals to present information effectively for diverse user groups: parent leads seeking school information, current parents looking for news, students accessing the calendar, and employees using the external admin app.
Colaboration with Rodrigo López.
Home
Elementary School
Events
Addmissions